LMAO Comedy Festival | Event Branding

LMAO Comedy Festival is an annual weekend-long event held in Birmingham, United Kingdom featuring a line-up of world renowned stand-up comedians and other attractions. The challenge was to create a unique ‘off-screen’ approach that would support the event concept and make the visual branding stand out among other competitors. The concept, Clock In To The Laugh Factory, is inspired by the industrial history of Birmingham, which has laid the foundation for what is now a prosperous, vibrant and diverse modern city